In the wake of devastating wildfires, the Los Angeles design community has stepped up in an extraordinary way to support displaced families and those who have lost their homes. Through The Soft Landing Project, designers, artisans, and home decor specialists are working together to help fire victims rebuild their lives by providing beautifully crafted furnishings, decor, and essential home goods.
What Is The Soft Landing Project?
The Soft Landing Project is a community-driven initiative aimed at assisting families who have lost their homes in the Los Angeles fires. This project brings together local designers, furniture makers, and decor brands to donate new or gently used furniture, lighting, rugs, bedding, art, and accessories. Many who have lost their homes have had to move into rentals and lack even the most basic furnishings.
High ticket items like couches and beds are a daunting purchase for those who have lost everything, so the project hopes to ease that burden through the donation of furniture and items that help survivors create a new sense of home and comfort. By providing decor like art and rugs, the project helps victims transition from loss to renewal with dignity and warmth.
The Brainchild of House of Honey
The group behind The Soft Landing project is House of Honey, a collective of women interior designers founded by Tamra Kaye-Honey who have design studios in Montecito, Pasadena, and Brooklyn. They work on the principle that collaboration between designers, makers, and clients is the key to creation.
Another project to help victims of wildfires that they helped create is The Expert Rebuild Hotline, where those who have lost their homes can schedule a free one-hour video call with experts in home construction who can provide guidance and answer questions about the rebuilding process. They can connect callers with trusted partners to help you rebuild—or help get them settled into a rental. Leading designers, from Jake Arnold to Brigette Romanek, have already generously donated over 800 hours of their time.
The Impact on Survivors
For those affected by the fires, losing a home means more than losing a physical structure—it means losing a sense of security and familiarity. The Soft Landing Project helps restore that feeling by providing not just furniture, but creating spaces that feel welcoming, comfortable, and personal. Having a space to call your own can play a crucial role in emotional healing, offering survivors a fresh start filled with warmth and care with the ultimate goal of creating a sense of community where LA residents support each other in their time of need, so we can all feel less alone in the wake of this devastating tragedy.
How You Can Support The Soft Landing Project
Whether you're a designer, a business owner, or simply someone who wants to help, there are many ways to get involved:
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Donate Furniture or Home Goods: Contribute new or gently used furniture and decor to families starting over.
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Volunteer Your Expertise: If you're an interior designer, decorator, or craftsman, consider offering pro bono consultation services.
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Volunteer Your Time: Consider signing up for a time slot to come down to the project’s DTLA warehouse to help organize and move donations.
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Spread the Word: Use social media to raise awareness and connect with others who can help make a difference.
Final Thoughts
The Soft Landing Project is a shining example of how creativity and compassion can come together to bring hope to those who need it most. The LA design community is proving that luxury is not just about aesthetics—it’s about creating spaces that uplift and restore. Through this initiative, fire victims are not just receiving new furnishings; they are being given the foundation for a fresh start and a renewed sense of home.
If you’d like to get involved or learn more, visit House of Honey’s instagram page and the LA CAN DO website for regular updates on the project. Together, we can help rebuild lives—one thoughtfully designed space at a time.